SEO Interview Questions
Here are some of the SEO interview questions and answers that
are frequently asked in an SEO interview:
Q1. What are the two types of SEO?
Ans. On-page
optimisation and off-page optimisation
Q2. What is a backlink?
Ans. Any incoming
links to a website or web page is known as backlink.
Q3. What is an outbound link?
Ans. Any link on a
website that links to another web page or website is known as an outbound link.
Q4. Differentiate between on-page and off-page optimisation
Ans. On-page
optimisation is used to regulate the site to be optimised through page coding.
Off-page optimisation is not regulated by page coding.
Q5. Define Page Rank
Ans. For every web
page, Google gives a rank according to its algorithm. This is known as Page
Rank.
Q6. What is a keyword?
Ans. SEO keywords are
words and phrases in the web content that make it possible for people to find a
site via search engines.
Q7. Name some of the tools that you have used in SEO
Ans. Name all the
tools that you have used related to SEO. Common ones are Google webmaster,
Google analytics, SEO Moz, etc.
Q8. What is keyword density?
Ans. It is the
percentage density of a particular phrase or keyword available on a website
compared to the total number of words on the particular page.
Q9. What are meta tags
Ans. HTML meta tags
are officially page data tags that lie between the open and closing head tags
in the HTML code of a document.
Q10. Name the four important meta tags in SEO and what are their
character limits?
Ans.
Description Meta tag —
150-160 characters limits
Title Meta tag — 60-70 characters limits
Q11. Differentiate between a do-follow and a no-follow link
Ans. A do-follow link
acts a backlink that is counted by search engines and help in enhancing the
ranking of a site.
A no-follow link,
usually, does influence the ranking in search engine index.
Q12. What is an anchor text?
Ans. It is the
clickable text in a hyperlink. It should be relevant to the page linked to,
rather than generic text.
Q13. What is 301 redirect?
Ans. A method by
which a user is redirected to new URL from old URL.
Q14. What are the common SEO mistakes?
Ans.
·
Not optimising for
right keywords
·
Not having unique
title tags and meta descriptions
·
Using the same anchor
text for every link
·
Focusing on link
quantity over link quality
·
Using poorly-written
content
Q15. What is Googlebot?
Ans. It is a kind of
software used by the Google as a search bot to index a webpage.
Q16. What methods would you apply for decreasing the loading time
of a website?
Ans.
Some methods:
·
Optimise images
without losing quality
·
Enable browser caching
·
Optimise CSS delivery
Q17. What is robots.txt?
Ans. robots.txt, is a
standard used by websites to communicate with web crawlers and other web
robots.
Q18. Which is better — Meta Robot tags or robots.txt?
Ans. Meta Robot tags
are better as it helps in forcing the search engine crawlers not to index and
display hidden pages. It also ensures that the link equity is not being lost,
with the use of the ‘follow’ command.
Q19. What is Keyword Difficulty?
Ans. Keyword
difficulty defines how difficult a keyword is to rank due to its popularity.
Q20. What is a long tail keyword?
Ans. Long tail
keywords are phrases containing over 4+ words that make search results highly
specific.
Q21. What is SEO friendly URL?
Ans. SEO-friendly
URLs are those having proper length and file structure.
Q22. What is a landing page?
Ans. A web page which
serves as the entry point for a website or a particular section of a website.
Q23. Which tools can you use to check the number of backlinks of a
site other than your own?
Ans. Backlink finder,
Open Site Explorer, Ahrefs, Semrush,Majestic
Q24. What are the latest updates in Google search algorithm?
Ans. Google often
updates its algorithm, so be prepared by keeping up-to-date
Q25. What is the Panda update?
Ans. Released first
in 2011, this update is aimed to lower the rank of “low-quality sites” or “thin
sites”, in particular “content farms”, and return higher-quality sites near the
top of the search results.
Q26. What is the Penguin update?
Ans. First released
in 2012, this update was launched to catch sites deemed to be spamming its
search results, in particular those doing so by buying links or obtaining them
through link networks designed primarily to boost Google rankings.
.
Q29. What is the limit of a robot.txt file?
Ans. Googlebot reads
only the first 500kb present in the robots.txt file.
Q30. What is Keyword proximity?
Ans. The distance
between two keywords in a web page is known as keyword proximity.
Q35. What is XML Sitemap? How is it important?
Ans. XML or
Extensible Markup Language is primarily created to facilitate the functionality
of the search engines.
A good XML sitemap
informs the search engines about the number of pages present on a specific
website, the frequency of their updates and the time of the last modifications
performed on them, which helps in proper indexing of the website by the search
engines.
Q36. What is DA?
Ans. Domain Authority
(DA) is a score developed by Moz that predicts how well a website will rank on
search engine result pages (SERP).
Q37. What is Google Pigeon Update?
Ans. Released in
2014, the update is aimed to increase the ranking of local listing in a search.
Q39. What is Bounce Rate?
Ans. It is the
percentage of visitors to a particular website who navigate away from the site
after viewing only one page.
Q40. What are organic results?
Ans. Organic results
are those which are displayed on SERPs due to their relevancy, as opposed to
those which are being advertised.
These are some of the
popular questions asked in SEO interviews. Always be prepared to answer all
types of questions — technical skills, interpersonal, leadership or
methodology. If you are someone who has recently started your career in SEO,
you can always get certified to understand the industry-related terminology,
skills and methodologies.
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